UA Manager

As part of our user acquisition strategy development for our projects, we are looking for a UA Manager who will be responsible for managing and optimizing traffic acquisition, as well as researching growth opportunities for our products.

Your Responsibilities:

• Independently manage and monitor the effectiveness of traffic acquisition from various sources (Google Ads, Facebook (Meta), Applovin, Unity Ads, TikTok, Snapchat, etc.).
• Seek out and test new hypotheses for optimizing advertising campaigns.
• Conduct in-depth performance analysis, prepare detailed reports, and perform research based on collected data.
• Actively collaborate with product and analytics teams to gain insights and solve issues related to traffic acquisition.
• Explore new growth opportunities for the product through creative analysis and collaborative discussions with the team.
• Continuously monitor trends and changes in the user acquisition field to stay ahead in a constantly competitive environment.

What We Expect from the Candidate:

• At least 2 years of experience in a similar position within the game development industry.
• Experience with traffic sources (Google Ads, Facebook (Meta), Applovin, Unity Ads, TikTok, Snapchat). Experience with Mintegral, Vungle, and DSPs will be a plus.
• Experience with MMPs such as Appsflyer and Adjust.
• English level no lower than B1.
• Proficiency in working with data in Google Sheets/Excel.
• Experience with BI systems (Tableau, etc.).
• Strong analytical skills with the ability to process and interpret large volumes of data.
• Initiative and readiness to manage a large volume of tasks independently and monitor project performance.
• Ability to analyze and generate ideas for growth not only from a UA perspective but also in terms of product and creative solutions.
• Excellent communication skills and ability to work collaboratively in a team.